Gross Profit arises from the net sale price (after VAT is deducted) of the sense* product  known as zinc’d less the costs of production, storage and delivery. This amount will vary based on the particular zinc’d product sold but can be estimated as being between £Nil –  £14.00 (based on production costs at launch).

Direct Overheads are all overheads or expenses or costs associated with the sale of  the sense* product known as zinc’d such as but not limited to advertising or marketing or personnel and includes:

  • any amount agreed for sense* to develop the logo, brand identity and fundraising plan on behalf of any not for profit entity seeking grants from sense*
  • any amount added back by HMRC as a benefit which reduces corporation tax relief including but not limited to use of charity logos, identity or other deemed benefits