PROFIT = GROSS PROFIT – DIRECT OVERHEAD
Gross Profit arises from the net sale price (after VAT is deducted) of the sense* product known as zinc’d less the costs of production, storage and delivery. This amount will vary based on the particular zinc’d product sold but can be estimated as being between £Nil – £14.00 (based on production costs at launch).
Direct Overheads are all overheads or expenses or costs associated with the sale of the sense* product known as zinc’d such as but not limited to advertising or marketing or personnel and includes:
- any amount agreed for sense* to develop the logo, brand identity and fundraising plan on behalf of any not for profit entity seeking grants from sense*
- any amount added back by HMRC as a benefit which reduces corporation tax relief including but not limited to use of charity logos, identity or other deemed benefits